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Enzo Raimondo & REIV - Misleading Advice On Property Valuations
Enzo Raimondo, CEO of the REIV, has a regular column in the Saturday Age, called "Market Talk". Unfortunately, Mr. Raimondo misuses his column on a regular basis. In his most recent piece, Mr. Raimondo attempts to establish a false distinction between what he describes "present" valuations (provided by professional property valuers) and "future" valuations (provided by Licensed Estate Agents).
Misleading and Deceptive AssertionsHere is what Mr. Raimondo told his readers in The Age newspaper on Saturday 5 March, 2011 (Domain p.11):
The first paragraph is correct in broad terms, but it makes no mention of the concept of "current market value" and the basis on which this is determined. The second paragraph is as silly as it is misleading. Sure, financial institutions obtain valuations, but it is quite false to suggest that the valuer is used "to determine the extent of the loan" being offered to a borrower. The valuer's role is to provide an estimate of the current market value of the property, and it is then up to the lending institution to determine whether or not the property should be accepted as security for a loan. The third and fourth paragraphs provide examples of the ways in which professional valuations may be used. It is worth mentioning here that courts, government departments and banks do NOT accept pseudo-valuations (known as "appraisals") from a Licensed Estate Agent as evidence of a property's worth, as Licensed Estate Agents are NOT qualified to provide valuations. While the first and second sentences of the fifth paragraph trivialise the role and the qualifications of the professional property valuer, a truly misleading statement is contained in the third sentence:
In my opinion, this statement by Mr. Raimondo is quite dishonest, insofar as it invites the reader to incorrectly assume that while a valuer is unable to read the mind of the purchaser, this shortcoming is not shared by the Licensed Estate Agent or the unlicensed estate agent representative, (also called a "sales representative" or "sales consultant"). Mr. Raimondo then appears to reinforce the false understanding generated by the above sentence with this paragraph:
The reader could conclude that the professional valuer is backward-looking and reliant on old information based on past sales, while the estate agent somehow looks into the future - and does so with amazing accuracy! Mr. Raimondo then uses this false material to conclude:
Real Estate Agents and Conflicting InterestsThe real estate agent's appraisal has two functions:
Some real estate agents have actually become qualified valuers. This gives them credibility when providing valuations, but it also gives them an opportunity to "cross-sell" their services as estate agents. There is an obvious conflict of interests where an estate agent seeks to gain listings by providing formal valuations, particularly where the vendor's purpose in obtaining the valuation is to assist the vendor in determining whether or not their property should be offered for sale in the current market. Anecdote:
Sale PriceSale price should NOT determined by the estate agent, nor is it in any way "foreseen" by the estate agent. The sale price should always be determined by the vendor, taking into account matters important to the vendor. The use of commission as a remuneration model, however, encourages real estate agents to pretend that they can "foresee" what a purchaser is likely to pay for a property. The only thing foreseen by the estate agent is the opportunity to ensure that a commission-releasing sale will take place during the currency of the estate agent's Exclusive Sale Authority. Once a vendor has signed an Exclusive Sale Authority the only thing standing between the estate agent and the commission is the vendor, and the vendor's understanding of the property's value. Having the ability to influence the vendor's understanding of the market, the current market value of the property, and as Mr. Raimondo puts it, "what a house may be worth in the future" is an important tool for conditioning the vendor. The way an estate agent determines "what a house may be worth in the future" is to determine a price that will allow for a sale during the currency of the Exclusive Sale Authority and then to convince the vendor to sell at that price.
ConclusionThe real estate industry is bedeviled by conflict of interests and misleading and deceptive conduct. Consumers are best protected by professional valuers who operate full-time as valuers, and do not moonlight as estate agents in circumstances that cast doubt on their integrity, align them with real estate agents and bring their independence, professionalism and integrity into question. Mr. Raimondo should examine his ethical position and that of the REIV. He should then withdraw his recommendation to consumers that they should use valuers who are members of the REIV. Add your comments via Facebook:
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